Afghan singing superstar Aryana Sayeed was named JadooTV’s Global Brand Ambassador today. The award winning singer, song writer, television personality, entrepreneur and woman’s rights activist will represent South Asian IPTV provider & entertainment company, JadooTV Inc. in global campaigns as the company looks to enter new markets and serve ethnic communities across multiple platforms.
“Since its launch in 2008, JadooTV has counted the global Afghan community as being amongst our most loyal customers. We are delighted that Afghanistan’s greatest singer of this generation has agreed to be our Global Brand Ambassador. We believe this is a natural fit. As we look to expand our service to the Afghan diaspora on new platforms, and enter other ethnic markets where Aryana has a tremendous fan following, this association will benefit all stakeholders especially our viewers,” said Sajid Sohail, Founder and CEO of JadooTV.
The multi-award winner female star from Afghanistan rose to fame in 2008 with her hit single, MashAllah, a multi-lingual song in Farsi, English and Punjabi that was broadcast on many Asian and South Asian media outlets. Since then she has produced multiple hit songs in Farsi and Pashto, won numerous awards including Best Female Artist of Afghanistan on six occasions, Afghan Icon Award, Voice of Afghanistan Award and Bravery Award. She has also performed over 100 concerts worldwide, appeared on TV shows and philanthropic festivals across the globe. She was the host of Shab-e-Mosiqi (Music Night) on 1TV Afghanistan and served as one of the coaches in Voice of Afghanistan 2013 followed by serving as a judge on Afghan Star on Tolo TV. Aryana is known for her innovative, daring and stylish approach towards her artistic career, and is considered as a role model for the current generation of females and female artists in Afghanistan. Most recently, Aryana was honored with the Atlantic Council 2018 Freedom Award in Berlin for her work in defending and advancing the cause of human rights and freedom in Afghanistan. In June 2018, Aryana became the first artist from Afghanistan to perform at the Polar Music Prize event, which is considered to be the equivalent of the Nobel Prize for music.
As Global Brand Ambassador of the company Aryana will promote JadooTV to existing and new diaspora communities, and to her followers on television, social media and at live concerts. Speaking about her new role, Aryana said, “I am excited for the opportunity to represent JadooTV. Over the years, JadooTV has sponsored a number of my concerts and live performances in North America and Europe. Their viewers have been extremely supportive fans of mine. JadooTV gives me a large platform to engage with my followers worldwide. This partnership is very valuable to me. In fact, my own family, including my mother, watches various Afghan channels and TV shows on JadooTV. Over the next year you are going to see me deliver numerous creative engagements on JadooTV.”
Aryana will begin appearing on behalf of JadooTV across all platforms beginning September 2018.
JadooTV is a consumer technology and entertainment services company based in Silicon Valley, committed to delivering Live and On-Demand content to viewers via its proprietary Internet based set-top box (STB) and Smart TV, Connected Devices and Mobile Apps. JadooTV is the leading provider of Internet based content, bringing Television, Movies, and Music to the South Asian diaspora from Pakistan, Afghanistan, India, Bangladesh and Nepal, as well as Iran, and other Middle Eastern countries. For more information on JadooTV visit: www.jadootv.com.
The development was reported by prnewswire.co.in