Apple vs Samsung – A Healthy rivalry.
One of the significant tech rivals that have emerged over the last 6-10 years is between Apple and Samsung for the hearts and minds of consumers of smartphones, smartwatches, and headphones. Apple kicked off the smartphone revolution in 2007, but Samsung, using its version of Android, joined the smartphone race soon after and made some serious forays into the smartphone space. Shortly after Apple introduced the Apple Watch and AirPods, Samsung redoubled its innovation efforts around these devices. Many now consider them an equal competitor to Apple on all these products.
Every fall, Apple and Samsung host launch parties for new releases to capitalize on the holiday shopping season. For the past three to four years, Samsung has announced its latest high-end smartphones ahead of Apple and used it mid-August for the Unpacked fall event.
The good news from this competition is that consumers are the big winners, each pushing the other towards more significant innovation.
The past 40 years have seen many companies trying to compete with Apple and have failed. Samsung has technical prowess and deep pockets that most others have not appreciated. Indeed, Samsung is a global industrial and consumer goods company, and its mobile division has become one of its biggest success stories and cash cows. We all have watched Samsung’s Unpacked event since its launch and are amazed at the innovation they continue to bring to their devices each time.
Another clear thing is that Samsung has become much better at marketing its products. However, over the past three or four years, Samsung’s device marketing has become world-class. Apple still outperforms Samsung thanks to its high margins in marketing, but the quality and creativity of Samsung’s marketing campaigns for its new products have been outstanding.
As you can imagine, Apple has always kept a close eye on what its competitors are doing and has never taken Samsung’s constant innovation efforts for granted. Apple’s interest in Samsung’s more substantial commitment to mobile innovation and creative marketing is good. It also drives Apple to innovate, given Apple’s history of creating groundbreaking innovative products.
Today, Samsung’s official Twitter account @Samsung Mobiles US, sent tweets mocking Apple’s iPhones for not innovating. Samsung says that the foldable smartphone line of the Samsung Galaxy Z Fold / Flip series has been on the market for more than two years, while Apple has yet to launch a foldable iPhone. As for the 48-megapixel primary camera of the iPhone 14 Pro series, Samsung says its 108-megapixel Galaxy S20 Ultra has been on the market for over two years. On September 8, the day of Apple’s new iPhone 14 series launch, Samsung released a new ad for the folding screen phone Galaxy Z Flip 4 to poke fun at the iPhone. In the ad, the hostess bought the Samsung Galaxy Z Flip 4 foldable phone and an iPhone that she couldn’t fold.
In the past, Samsung used to mock Apple when it released new iPhones. For example, in 2017, Samsung teased the iPhone X’s bezel and removed the 3.5mm headphone jack. But it is worth mentioning that Samsung has also accepted the models and functions it used to make fun of. However, confirming what we said earlier, an Apple fanboy responded (apparently) to one of the tweets, “Quick news: we don’t care anymore”. Many similar replies confirm that Apple fans accept whatever Samsung throws at them.