Boat and Cult.Fit join hands to launch ‘Fitness Xtended’
Beyond the confines of the gym, physical fitness has numerous advantages. A home workout can enhance and excite your mental stability and physical health. Due to this, top lifestyle and fitness brands boAt and cult.fit have teamed up to introduce the groundbreaking at-home exercise programme “Fitness Xtended.” The six-week programme was created by some well-known fitness & lifestyle trainers, including Suvini Mehra, Naveen Sharma, Carolyn Theresa Simon, and Niran Ponnappa. It combines yoga, strength training, conditioning exercises, and HIIT workouts. This at-home training programme aims to engage individuals and show them the value and fun of fitness and good living. BoAt and cult.fit are both on a mission to revolutionise the fitness industry. This collaboration highlights the benefits of accurate tracking and fitness activity, as well as their attractiveness and potential impact when combined. Anyone with specific boAt Smartwatches can access the program’s unique fitness videos on boAt’s Crest App. The cult.fit App also offers access to the material. The programme comprises 24 sessions spread across two parts of three weeks each. Users of boAt smartwatches may not only exercise but also understand and gauge their progress thanks to excellent vitals tracking. With more than 700 active modes, boAt smartwatches can track every workout based on the mode used. Using a pedometer, users may monitor their heart rate, calories burned, SpO2 levels, and the number of steps.
Growth and Business Head of the cult.fit, Naresh Krishnaswamy stated. “We have consistently highlighted the value and importance of fitness. We are pleased to interact with our audience in novel ways to change people’s attitudes toward wellness and make India a healthier nation. With the power of precisely tracking vitals, this cooperation with boAt is a new way to influence people about fitness and help each of us better understand our bodies and discover the best way to maintain good health. In conjunction with the cult. fit, we’re thrilled to be a part of this fitness revolution, said Siya Wadhawan, brand manager at boAt. Our smartwatches allow users to go beyond simple activity tracking and advance in their fitness journeys by customising training regimens and running schedules. With the help of this relationship, we will keep encouraging and assisting boAtheads by providing them with goods that promote healthy living and let them choose a fitter lifestyle.
To reach a wider audience, both businesses intend to create more distinctive content in the future and launch other digital promotional activities under the “Fitness Xtended” campaign.
About Cult Fit
Cure.fit Healthcare Pvt Ltd, with its headquarters in Bangalore, India, operates the health and fitness website cult.fit. Mukesh Bansal and Ankit Nagori founded cult.fit in 2016, focusing on two essential wellness aspects: physical fitness. The platform uses a combination of online and physical channels to offer fitness-related services. These include equipment- or gym-based offline group sessions at the cult.fit locations and other exercises at partner gyms and fitness facilities nationwide. In addition, cult.fit provides live fitness sessions in various forms, online personal training, and group exercise.
About Boat
Imagine Marketing Ltd., founded in 2013 by Aman Gupta and Sameer Mehta, offers a product portfolio that includes smartphone accessories, intelligent wearables, audio equipment, and more. BoAt was created under the Imagine brand and revolutionised the market by overtaking all competitors to become the top wearable brand in the nation. The portfolio of boAt includes stylish lifestyle goods that are well-designed, inventive, and distinctive at competitive pricing points for a young and broadly addressable audience in India. In addition, Imagine Marketing Ltd. forayed into personal care appliances and launched MISFIT, a self-care and grooming brand with the motto “Never Fit In.” The brand is intended to fight gender stigma with a vivid brand vision and frank discussions.
