Amazon Go and Amazon Fresh: How the ‘Just walk out’ tech works
With the opening of the new Amazon Fresh grocery store in The Marketplace at Factoria in Bellevue, Washington, customers may now save time by shopping for groceries by forgoing the checkout line.
All the wonderful assortment that customers love and expect—vegetables, fruit, meat, fish, prepared foods, and pastries—are available with the option of skipping the checkout line. For the first time, Amazon has created a full-size grocery store where customers can choose between regular shopping and Just Walk Out.
Customers can enter this store, shop for the groceries they need, and then use Just Walk Out technology to bypass the checkout wait. Customers can also use the standard checkout lanes, which are operated by staff members who are also on duty throughout the store to assist customers.
All customers can visit Amazon Fresh Bellevue every day from 7 a.m. to 10 p.m. PT. Customers are invited to the store on opening day for product giveaways, free samples, kid-friendly activities, a chance to win Amazon gift cards, and more to commemorate the grand launch. Go to the Amazon Fresh website to find more information on the Bellevue store.
Through the use of computer vision, sensor fusion, and deep learning, the “Just Walk Out” technology makes it feasible for customers to come in, choose what they want, and bypass the checkout when they’re finished. This convenience is added to the grocery shopping experience for customers. Customers of the new Amazon Fresh store can benefit from the technology linking to their Amazon account or credit card. Customers are given the option to use Just Walk Out shopping or the standard checkout lines at the store’s entry gates.
Customers who choose Just Walk Out purchasing have three options for entering the store: they can input a credit or debit card connected to their Amazon account, scan a QR code with their Amazon app, or use Amazon One to scan their palm. The Just Walk Out gates will be opened by each choice.
When they take something from the shelf, it is instantly added to their virtual cart, and when they put it back on the shelf, it is removed. Customers who shop using the Just Walk Out experience simply scan or re-insert their admission method to leave at the conclusion of their visit.
“Customers have enjoyed the effortless shopping experience enabled by our Just Walk Out technology at our Amazon Go, Amazon Go Grocery, Amazon Fresh stores in the UK, and third-party retailer stores. The feedback has been fantastic, with customers noting that skipping the checkout allows them to save time and reduce contact in stores,” said Dilip Kumar, vice president of Physical Retail and Technology at Amazon.
“Bringing Just Walk Out technology to a full-size grocery space with the Amazon Fresh store in Bellevue showcases the technology’s continued ability to scale and adapt to new environments and selection. I’m thrilled it’ll help even more customers enjoy an easier and faster way to shop and can’t wait to get their feedback on this latest Just Walk Out offering,” Kumar added.
Amazon Fresh is open to all customers. For a more conventional shopping experience, customers can enter the store through the authorised gates and use one of the staffed checkout lines to pay with cash, a credit or debit card, Amazon One, the In-Store code from the Amazon App, or SNAP EBT. Customers can see the excellent personnel everywhere across the shop, whether they use the Just Walk Out technology or the conventional checkout lines. They are committed to making the buying experience enjoyable and are available for any questions.
Digital receipts are issued to customers using the Just Walk Out service and are accessible on their Amazon accounts. A paper receipt will be given to traditional checkout customers, while recognised Amazon users will also get a digital receipt.
In August 2020, the first Amazon Fresh location opened. Amazon has since opened 13 shops in Virginia, Illinois, and California. Because of the excellent customer response, they are growing their business to include Washington State and implementing innovative new conveniences like Just Walk Out technology. Customers who shop at Amazon Fresh benefit from a seamless online and in-store shopping experience and can discover affordable pricing on a variety of national brands, high-quality fruit, meat, and seafood, as well as a variety of delectable prepared items daily in-store. Food can be purchased on Amazon for less than $1, including freshly made bread for 89 cents and bananas for 15 cents, as well as freshly baked pizza slices for $1.79 and rotisserie chickens for $4.97.