Market share for Wai Wai noodles surges in India

Instant noodle brand, Wai Wai Noodles, has announced that their market share has grown by 2 percentage point to 28% in H1 2018 (January to June) in India, according to Total Solutions Group, a leading mystery audit and market research organization.

“Wai Wai’s market share gain can be ascribed to its growth in states like UP, Bihar, Rajasthan, Haryana in the north, West Bengal and Jharkhand in the east, Gujarat and Maharashtra in the west and Karnataka and Kerala in the south,” said Kapil Malhotra of the Total Solutions Group.

Over the past five years, Wai Wai Noodles has become a popular brand in both the metros and tier-two cities. “The brand is growing at 20% year-on-year. Our current turnover is more than Rs 880 crores,” said G.P. Sah, global business head of Nepal-based CG Foods, which popularized Wai Noodles in the Indian sub-continent.

Sah added that Wai has had a strong foothold in the North-East, Sikkim and North Bengal for the past 12 years and now has significant presence in other states. “We are now focusing in those states where we have less than 15 % market share,” Sah said.

The development was reported by

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