New Delhi: Siyaram Silk Mills has roped in Bollywood actor Ranveer Singh as the brand ambassador of Siyaram’s. The association comes at a time when the brand is growing rapidly and evolving to make its presence felt in the textile industry all over the world.
“It is truly an iconic brand. One that has a great legacy. I’ve grown up watching the Siyaram’s ads so to have been chosen as the ambassador of the brand is quite a nostalgic moment for me. I remember the biggest & most magnificent looking ads were Siyaram’s. So, I’m really excited that I am a part of the Siyaram family,” said Singh.
“I have always envisioned it as a brand that inspires people. There is a sense of empowerment & success that comes by just wearing suits made with Siyaram’s. Their fabrics are innovative, have unique designs and high quality which enable an exceptional fit,” Singh said further.
According to Ramesh Poddar, CMD , the company has roped in Singh given his massive popularity across demographics.
“He is a style and youth icon. Siyaram’s has been a leader in textiles and fabrics for men’s fashion by making Global fashion accessible to the Indian consumer and our products come with a culture of legacy & values. Ranveer Singh clearly defines the attributes of our brand and we are looking forward to this fashionable journey with him,” said Poddar.
The development was reported by ET retail.com