Premium ethnic apparel brand Soch was established in 2005 with a storefront at Forum Mall, Bangalore. Over the nearly 15-year history, the brand has grown from strength to strength and now he is present in over 200 consumer touchpoints in his 50+ cities across the country. You can also buy from our web store and online fashion aggregators such as Myntra, Flipkart, Amazon, PayTM Mall, GoFynd and Tata Cliq.

Among his many milestones, two stand out, including the launch of his website in 2014 and the opening of his first store outside Nepal in 2019.

Over the years, the brand’s product range has also expanded steadily: in 2015, it was one of the first brands to introduce kurti suits as a category, and through digital interventions such as inventory-linked oversized Leading the way in enriching the customer experience. Content appears in stores and omnichannel retailers. In an exclusive conversation with Vinay Chatlani, co-founder and executive director of IMAGES Retail, Soch discusses the brand’s retail journey, international growth and reveals what lies ahead for the brand.




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