PVR, the leading Indian cinema exhibition company, has announced signing of a long-term deal with Cinionic, a joint venture of global cinema technology leaders Barco, Appotronics, China Film Co (CFG) and CITICPE.
As part of the deal, PVR will fit 150 of its screens – both new and existing – with Barco’s 2K, 4K and Laser projection within 12 to 18 months.
“Our industry is facing stiffer competition, so we need to offer unique entertainment experiences that are larger than life,” said Gautam Dutta, CEO, PVR Cinemas. “The Barco cinema projectors deliver the excellent performance and high brightness necessary to power these top-notch movie showings at a very attractive TCO (total cost of ownership).”
The deal was signed at the CineAsia trade show being held at Hong Kong.
“India has always been a cinema-centric country, where moviegoers can enjoy an exceptional night out in PVR’s premium theatres. We are thrilled to forge this strategic partnership with PVR and together deliver the best movie experiences to the audience,” said Wim Buyens, CEO, Cinionic.
Formed in mid-2018, Cinionic provides projectors for every cinema screen. It has the industry’s largest portfolio which counts 24 cinema projectors, 18 laser and 6 lamp projectors. This enables exhibitors to ideally match their projector fleet to a variety of theatres.
The development was reported by ETRetail.com
