Fabindia Expands Offline, Opens Largest Experience Center
Fabindia, one of India’s leading brands of indigenous handicrafts created by artisans using traditional craft techniques for modern living, has just unveiled its largest experience center in India to date. Located at Hebbal area of Bengaluru, the new 21,000 sq.ft store is a state-of-the-art experience center spread over three floors, making the experience a memorable and enjoyable shopping experience that will make them stay loyal and spread the word. the word and come back for more.
This store is designed to be convenient, social, curated and attractive, with true lifestyle classes and services to meet your needs.
Dipali Patwa, Head of Brand, Community and Digital, Fabindia Limited, said, “In-store retail continues to be the dominant retail channel and part of our customer journey. Our in-store Fab Ambassadors are our key asset, reinventing the experience. and serving our customers personally.”
Fabindia Experience Centers is more than a place to shop, it is a unique experience for our wonderful family and community and memorable moments with family and friends that combine our lifestyle offerings and experiences and ultimately make it a destination to refer other friends and family and become. part of our growing community.
“Our new and largest residential center in Bengaluru offers just that and more, and is laser-focused on delivering a superior experience to our community and making it an enjoyable shopping journey across all our product categories, from home to lifestyle to apparel. Personal Care & Wellness Fab Interior Design Studio is also located here in the lifestyle center, offering free design consultations and furniture and bed customization with different options to suit your style. Our mission has evolved from the logic of events to the logic of relationships.
Our goal is to provide memorable experiences for our wonderful family customers in a modern way, enhanced by technology, adding personality and bringing to life our in-store experiences that our customers want to repeat again and again,” he added. The store was designed keeping in mind the various lifestyle product categories offered by Fabindia, handcrafted and curated using the traditional techniques and skills of India’s 55,000 artisans and 12,000 farmers.
In addition to Fabhome’s home decor and lifestyle brands, furniture, bedding and bath products; Organic India clothing, organic food and health products and Fabessentials Personal Care; This Fabindia Experience Center has the country’s largest home and lifestyle store format spread across 1 ,000 sq.ft. experiential form and a full range of universal custom-made beds, dining and wardrobe categories spread over 7,000 square meters.
An extensive collection of wall art, area and accent rugs, lighting, kitchen and dining areas, as well as a dedicated section for Fabkid collections and for the first time, a gift section with an exciting selection of pre-packaged gift boxes and physical.
Fabgift cards are also available in store. The store has an interior design studio with a team of experienced designers to help visualize and personalize your home with your choice of window treatments, handmade curtains and blinds in a variety of fabrics and colors. Customers also receive free home remodeling consultations.
Our goal is to enhance the customer experience throughout the buyer’s journey and win over our consumers by carefully curating products and experiences. Take a look at the visualization of our offer and get inspired to transform your home.
